Google the mighty giant is known for its time to time update which is always minor but they do affect the content marketing strategies. One can say it a major change as it is going to impact complicated search queries that are dependent largely on content. Bert algorithm’s full name is Bi-directional encoder representations from transformers is related to language processing naturally.
This update of Bert came in being in October 2018 with an aim to understand the conversational queries on a bigger scale. The main concerning field of Bert is understanding the language searchers use but for content, there will no requirement to optimize the content. If the content on any website is user-friendly then it is naturally optimized.
Another thing to note is that after the release of this update Google is more concerned about the right use of prepositions for or to because both have a different meaning when used in varied ways. There are some changes in featured snippets and out of three types of queries Bert is specifically concerned with informational keywords. Only winning mantra to get good ranks in google is to provide content that the user is looking for so it has to fresh and quite specific.
After the Bert update, google now considers the quality of content over quantity so the focus has to be more on providing very specific content. Content after this update should answer the user’s query perfectly but that doesn’t undermine the importance of large content. Now the content posted on a website has to balance the quality and quantity both in order to target good ranks.
Many people would ask how Bert update is affecting the on-page SEO to understand the answer to this query one has to know clearly that Bert understands and analyses search queries but yes not the web pages. Content writers have to pay more attention to the relevancy of content to the website as irrelevant content is not going to give any benefit to a site. Bert update provides an opportunity to create good specific content that focuses itself on what the user is asking for to attract better traffic to the website.
Websites who are targeting for first-page ranking need to stay focused as the sites with vague unspecific information should forget about getting a respectable rank in google. Having Bert update means no person can think of manipulating the algorithm for undue advantage but with proper strategies, any website can improve its search rankings.
The first way to better website ranking is to increase the speed of the website and provide the user with an excellent experience. For mobile users accelerated mobile pages which will speed up the performance of a website.
Many people still question how to react to Bert but the fact is that there is no need to prepare or respond to this update as it is not to penalize sites. It will not also benefit some websites but if a site is going down in google ranks that is not due to Bert but in reality that indicates the low quality of content. Websites who want to improve their ranks by getting optimized then focus must be on creating and posting content relevant to uses query. Best methods for website optimization is organized searches, ads on google and Facebook aggressive bidding so that the website gets noticed by users.
A second most important way to target for a good rank is to create content regularly, relevant to the website, fresh and informative. Content is king so it is content that can improve website ranking and can even spoil it. Content posted on a website should be able to answer the queries of the user’s search and after Bert content quality matters even more. It is good to avoid black hat SEO, keyword stuffing, putting links of low quality and using any unfair means to trick google algorithm can be very fatal.
We can say it with certainty affects SEO work of most companies a content that is relevant and specific will get better chances of improving rank. The website with content that is more focused on keywords insertion rather than the quality of content Bert brings somewhat negative news. For all users, Bert is going to help them with good quality content that they are searching for in their queries.
We can sum up with the fact that keywords are crucial but they alone cannot help get good ranks. Superior quality content specific to the industry segment alone can be helpful in rank improvement. with Bert update in full action.